“TerraVida felt like home as a patient. I always received friendly, compassionate care every time I stepped into any of their locations. This is exactly what drove me to apply,” Coby stated.
Being an extreme sports athlete for over fifteen years, Coby noticed the physical toll it took on his body. The therapies and treatments that were available to him were getting too expensive for him to justify, and turned to medicinal cannabis. “I would not be able to continue doing what I love if it weren’t for the healing properties of this plant.”
Compassion has always been at the core of Coby’s endeavours. His role at TerraVida as a Product Specialist is a fulfillment of his nature as an empathetic educator. Although this is his first formal position in the medical marijuana industry, he feels he has the ability to recommend based on his own experience.
“My passion for knowledge is perpetuated by working in the quickly-evolving and highly-technical cannabis industry. Furthermore, I feel a deep sense of satisfaction knowing that I can give back what was given to me from the TerraVida team!” he exclaimed.
When he isn’t in the dispensary, Coby passion lies in skateboarding. “It isn’t just something I love though, but rather truly what makes me feel alive. I am reminded of Alan Watts in this regard:
‘We thought of life by analogy with a journey, with a pilgrimage, which had a serious purpose at the end, and the thing was to get to that thing at that end… But we missed the point the whole way along. It was a musical thing, and you were supposed to sing or dance while the music was being played.’”